Market Seventy: Reclaiming the marketplace

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Transformation Marketing Teaching

The Strategy in Action

Here is a list of the four steps, followed by an example of their application.

1. Speak peace into the person, place or situation

2. Build meaningful relationships there

3. Meet their needs

4. Tell them the Kingdom of God is near

John 4:5-42 gives us a dramatization of this process with the account of Jesus and the woman at the well.

[Jesus] came to a town in Samaria called Sychar, near the plot of ground Jacob had given to his son Joseph. Jacob's well was there, and Jesus, tired as he was from the journey, sat down by the well. It was about the sixth hour. When a Samaritan woman came to draw water, Jesus said to her, "Will you give me a drink?" (His disciples had gone into the town to buy food.) The Samaritan woman said to him, "You are a Jew and I am a Samaritan woman. How can you ask me for a drink?" (For Jews do not associate with Samaritans.)

Step One: Jesus meets this woman with an exceptional offer of peace – a Jew speaking to a Samaritan, and a woman, besides! He speaks kindly to her, which is a way of blessing people.

Jesus answered her, "If you knew the gift of God and who it is that asks you for a drink, you would have asked him and he would have given you living water."

"Sir," the woman said, "you have nothing to draw with and the well is deep. Where can you get this living water? Are you greater than our father Jacob, who gave us the well and drank from it himself, as did also his sons and his flocks and herds?"

Jesus answered, "Everyone who drinks this water will be thirsty again, but whoever drinks the water I give him will never thirst. Indeed, the water I give him will become in him a spring of water welling up to eternal life."

The woman said to him, "Sir, give me this water so that I won't get thirsty and have to keep coming here to draw water."

Step Two: Jesus enters into deeper relationship with her, conversing with her well past the niceties of casual conversation. He shares something about Himself

He told her, "Go, call your husband and come back."

"I have no husband," she replied.

Jesus said to her, "You are right when you say you have no husband. The fact is, you have had five husbands, and the man you now have is not your husband. What you have just said is quite true."

"Sir," the woman said, "I can see that you are a prophet. Our fathers worshiped on this mountain, but you Jews claim that the place where we must worship is in Jerusalem."

Jesus declared, "Believe me, woman, a time is coming when you will worship the Father neither on this mountain nor in Jerusalem. You Samaritans worship what you do not know; we worship what we do know, for salvation is from the Jews. Yet a time is coming and has now come when the true worshipers will worship the Father in spirit and truth, for they are the kind of worshipers the Father seeks. God is spirit, and his worshipers must worship in spirit and in truth."

Step Three: Jesus begins to meet her needs. First he addresses her unspoken needs (her string of broken relationships, accompanied by the societal shame that would have been attached to her). He does this by a demonstration of Holy Spirit power – revealing truths about her that he could not have known in the natural. Then he addresses her expressed needs (her wish to worship God in a more authentic manner).

The woman said, "I know that Messiah" (called Christ) "is coming. When he comes, he will explain everything to us."

Then Jesus declared, "I who speak to you am he."

Step Four: Jesus reveals Himself as God.

Then, leaving her water jar, the woman went back to the town and said to the people, "Come, see a man who told me everything I ever did. Could this be the Christ?" They came out of the town and made their way toward him...Many of the Samaritans from that town believed in him because of the woman's testimony, "He told me everything I ever did." So when the Samaritans came to him, they urged him to stay with them, and he stayed two days. And because of his words many more became believers. They said to the woman, "We no longer believe just because of what you said; now we have heard for ourselves, and we know that this man really is the Savior of the world."

The Result: The woman herself joins forces with the Kingdom by testifying to others of what she has seen and heard. We are told only the beginning, but people are saved. What did it mean for their lives as they moved into the future? Might we be seeing one of the first instances of city transformation?

Tags: Marketplace Transformation, Kingdom Building, Luke10 Model of Marketing, transformation marketing, spirit-led marketing, Biblical marketing, marketing in the Bible

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A Farmer on World Hunger

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On our most recent trip to Uganda, a board member gave me this book to read. Howard Buffet has traveled the world looking at world hunger through a farmer's eyes.  

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