Advancing Kingdom through your Product or Service
Let's perform a quick review of the Spirit-Led Process for building Transformation Organizations.
Step 1 (Building Your Intercessory Team) created a covering over you and your staff and company as you decided to step into this intentional and intense process.
Step 2 (Personal and Corporate Purity) set the stage for you and your organization to be free from the effects of sin so you could most effectively be used by God.
Step 3 (Spirit-Led Strategic Planning) discerned God's Kingdom vision and His specific plan for you and your organizationto carry it out.
Step 4 (Transformation Leadership) provided effective, Spirit-led leadership strategies to influence your spheres of influence for the Kingdom.
Each of these four steps is necessary for laying a foundation for the following step. Because of the first four steps, we are now prepared to equip all staff to carry out the plan of influencing each other, your customers, vendors, strategic partners, competitors, etc.
Definition of Transformation Marketing
Transformation Marketing is the purposeful positioning of marketplace resources for Kingdom building. It is the bridge between Kingdom goals and the business or organization God placed into your care and stewardship. Transformation Marketing begins with understanding five crucial paradigms which prepare staff with the proper attitudes for propagating kingdom ends through the vehicle of the organization. We then design a marketing strategy customized to your organizational structure, product or service, your staff and your market.
Is Marketing Biblical and is it Important for Kingdom Organizations?
Consider Romans 12:3-13. “For by the grace given me I say to every one of you: Do not think of yourself more highly than you ought, but rather think of yourself with sober judgment, in accordance with the faith God has distributed to each of you. For just as each of us has one body with many members, and these members do not all have the same function, so in Christ we, though many, form one body, and each member belongs to all the others. We have different gifts, according to the grace given to each of us. If your gift is prophesying, then prophesy in accordance with your faith; if it is serving, then serve; if it is teaching, then teach; if it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully. Love must be sincere. Hate what is evil; cling to what is good. Be devoted to one another in love. Honor one another above yourselves. Never be lacking in zeal, but keep your spiritual fervor, serving the Lord. Be joyful in hope, patient in affliction, faithful in prayer. Share with the Lord’s people who are in need. Practice hospitality.”
Allow us to point out some key points in this passage.
It is God’s plan that you (your business or organization) fill a unique place in the Kingdom. It is vital that you recognize that place and that you plan all or your activities as an organization around it.
Your giftedness must be based in love and honor for each other – that is, your motives must be pure.
You are to “go for it” with zeal and fervor. We believe that Christians who do not take planning seriously are short-changing their calling, and devaluing the gifts God has given them.
A proper outlook on marketing will fill your staff with joy, sustain them in slow or difficult times, and lead them into deeper love for customers and fellow employees.
Finally, remember the words, “Practice hospitality,” for later when we talk about the Luke 10 model of marketing.
Five Paradigms* for Understanding Marketplace Transformation
*We are indebted to Ed Silvoso of Harvest Evangelism who conceived The Five Pivotal Paradigms and writes and teaches about them in many different venues. Read especially, Transformation, Regal, 2007, for a deeper understanding of the Five Paradigms.
Overview of the Five Paradigms - In the '80's, paradigms were the hot business topic. A paradigm is nothing more than a theoretical framework which defines how we see things. It is a set of beliefs that we hold and see as predictable enough to allow us to act and expect a certain range of outcomes. Silvoso has identified what he titles, Five Pivotal Paradigms that have the power to shape the way we Christians look at our world, our role in it, and how we can effectively carry out that role. In Silvoso's own words, The Five Pivotal Paradigms are:
1. The Great Commission is about discipling nations, not just people.
2. The marketplace (the heart of the nation) has already been redeemed by Jesus and now needs to be reclaimed by His followers.
4. Our primary call is not to build the Church but to take the kingdom of God where the kingdom of darkness is still entrenched in order for Jesus to build His Church.
5. The premier social indicator that transformation has taken place is the elimination of systemic poverty. (Note: Market 70 has expanded on Silvoso's work, inviting marketplace leaders to examine multiple measures in their spheres of influence.)
Please read Transformation for a complete description of each of these vital truths. In the meantime, allow me to summarize the importance of understanding this way of looking at our role and our application of the five paradigms to Transformation Marketing.
1. We are commanded to take God's plan into the entire world, city by city, and nation by nation – in addition to personal evangelism.
2. Our markets, industry, city, country and even our world have been rescued from the destructive hold of the enemy and our job is to reclaim and rebuild them.
3. Everything every one of us (in other words, not just ordained clergy) does toward that end is seen in God's eyes as sacred.
4. Our goal is to engage every unreached part of our spheres of influence with that message of rescue and hope.
5. The primary measure of success will be a system-wide change that is measurable in any number of ways.
We believe that these five paradigms are essential in building a transformational business or organization. And yet most people we talk to are frustrated by the belief that only Christians will understand, much less act on this life view. God has led us to an application of these paradigms in terms of marketing that can be understood and embraced by any employee who cares about the company or organization. This invites all employees to explore a new set of paradigms as equal partners in the company's mission. In the section on Marketing Strategy, we will suggest some ways to communicate these paradigms to those other employees. But for now, let's make sure you understand them and why they're important for transformation.
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