Why You Need It
The world's view of marketing is based in and driven by customer satisfaction – not a bad thing; but transformation marketing must be based in and driven by reclaiming God's best for our organizations, our customers, our industry, our city, etc. The goals of marketing are not matching our products/services with customer needs, but rather using our products/services to meet customer needs so that they will see the power and glory of God.
What It Is
Transformation Marketing is the purposeful positioning of marketplace resources for Kingdom building. It is the bridge between Kingdom goals and the business or organization God placed into your care and stewardship. It directs every resource in your organization (even employees who are not Christians) into Kingdom building activities.
What You Have to Know
Transformation Marketing is built on two models. The first is defined by five pivotal paradigms based in Scripture and introduced by Ed Silvoso in his book, Transformation. Briefly, it is that we – all of us – are responsible for reclaiming the world that Jesus redeemed on the cross. We are commanded to deliver His salvation message not just to individuals, but to systems, people groups, and nations. The second is found in Luke 10. Jesus gives us a blueprint for marketing. He sends disciples into every place He was about to go with four tasks: bless, fellowship, heal and announce the Kingdom. The tasks are sequential and lay a groundwork for getting to know people deeply and building the kind of trust level required for them to trust us with meeting their needs.
What You Have to Do
There are four major tasks involved in effective transformation marketing.
1. Identify specifically how you and your staff are to communicate peace and blessings and to whom.
2. Build a solid strategy for developing long-lasting, trusting relationships with your sphere of influence.
3. Equip your staff with a clear understanding of how you will meet emerging needs in the marketplace.
4. Be prepared with respectful, effective ways to reveal the presence of the Kingdom of God.
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