Just as we challenged strategic planning, turning it upside down, so do we also learn a radically different way of marketing from the Scriptures. The best marketing models today put the needs and wants of the consumer into the limelight. Marketing God’s way, means creating an environment in which His best for people is the driving force – not simply delighting the customer, but “to do immeasurably more than all we ask or imagine, according to his power that is at work within us.” (Ephesians 3:20)
For the administrative summary of this Market70 step, review FastStart: Marketing. The FastStart guide gives you a quick explanation of 'Why You Need It', 'What it is', 'What you have to know' and 'How to do it'.